Free Tools and Guides Built for Home Services Companies
Self-assessments, playbooks, and diagnostic tools that show you exactly where your marketing is leaking revenue. Built by contractors' marketers, not consultants who've never dispatched a truck.
Pick a Resource. See Where You Stand.
Each resource takes 5 minutes or less. No sales pitch. No fluff. Just the numbers and the fixes.
Missed Call Revenue Audit
14-page self-assessment. 30 questions. Score your call handling across 6 categories and see exactly how much revenue is walking out the door every month.
Get the free auditEstimate-to-Job Conversion Audit
13-page diagnostic. Find out why quotes aren't turning into booked jobs. Follow-up timing, presentation gaps, financing clarity, and a revenue impact calculator.
Get the free auditGoogle LSA Playbook
18-page playbook. Profile optimization, bid strategy, review tactics, lead dispute process, and a real case study from a tree service company that went from 1-2 calls a month to booked solid.
Get the free playbookHome Services Marketing Scorecard
12 questions. Under 3 minutes. Benchmark your marketing against 218 home service companies. Pick your trade, get your score, see exactly where you're losing leads.
Take the scorecardTree Service Marketing Scorecard
12 questions. Under 3 minutes. Score your tree service marketing across SEO, ads, reputation, and website. Free, instant results with a prioritized fix list.
Take the scorecardRun Your Numbers in Under 60 Seconds
Pre-filled with real benchmarks for your trade. No signup required.
Marketing Budget Calculator
Find out how much to spend and where to put it based on your revenue and trade.
Build my budgetCustomer LTV Calculator
Calculate the true lifetime value of every customer including repeat work and referrals.
Calculate my LTVGoogle Ads Waste Calculator
See how much of your ad spend goes to clicks that never turn into calls.
Find my wasteAngi vs Google Ads Calculator
Compare what Angi really costs per job versus owned marketing channels.
Compare costsCost Per Lead Calculator
See your estimated Google Ads CPL benchmarked against your trade.
Calculate my CPLMissed Call Revenue Calculator
Calculate how much revenue you lose each month from unanswered calls.
Calculate lost revenueProfit Margin Calculator
Find your true margin per job after all costs including marketing.
Calculate my marginOne Client Per Trade Per Market. No Conflicts. No Exceptions.
When you partner with Watson & Co., we never work with your competitor. Your market is yours. Your strategy stays yours. That's why contractors trust us with their growth.
Check If Your Market Is AvailableIs Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024