Marketing Insights for Home Service Companies
Strategies, tactics, and straight talk on getting your home service company booked solid.
HVAC Lead Generation: 9 Channels That Book Calls [2026]
HVAC lead generation strategies that book calls. SEO, Google Ads, LSAs, Meta Ads, email, and referral programs ranked by cost per lead and close rate.
Furnace Marketing for HVAC Companies: Book More Heating Calls
Furnace marketing strategies for HVAC companies. Seasonal tune-up campaigns, replacement lead generation, and ad copy that books heating calls before winter.
Schema Markup for Contractors: Get Rich Results on Google
Add schema markup to your contractor site and win rich results: star ratings, FAQ snippets, and higher click-through rates on Google search results.
SEO vs Google Ads (PPC) for Home Services: Where to Spend First
SEO vs Google Ads for contractors: when PPC makes sense, when SEO wins, a 24-month cost per lead model, and how running both books more jobs for less.
Local Pack Ranking Factors for Home Services [What Google Weighs]
What determines your Google Map Pack ranking as a contractor. Relevance, distance, and prominence factors you can control, with specific GBP fixes.
Content Marketing for Contractors: Turn Blog Posts Into Booked Jobs
Content marketing guide for HVAC, plumbing, and electrical companies. How blog posts, service guides, and FAQ pages generate organic leads and lower ad costs.
Negative Keywords for Contractors: Stop Wasting Google Ads Budget
Negative keyword lists for HVAC, plumbing, and electrical Google Ads. Stop paying for DIY searches, job seekers, and wrong-service clicks.
Fall Marketing for Home Services: What to Promote Before Winter
Fall marketing playbook for HVAC, plumbing, and electrical contractors. Month-by-month promotions, seasonal ad campaigns, and maintenance agreement strategies.
How to Build a 5-Star Google Review System for Contractors
A step-by-step review system contractors can run themselves: timing, text vs. email, monthly targets by crew size, and which tools are worth paying for.
How Much Does Advertising Cost for Electricians? [2026]
Advertising costs for electricians range from $1,500 to $6,000/mo across Google Ads, LSAs, and Meta. Full cost breakdown with CPL benchmarks and ROI math.